Before you begin
Merchant Business Health Snapshot
A focused 18-question view of the systems that protect your revenue, customers, team, and future.
Progress
0 of 18 answered
Question 1 · Cash Flow & Financial Health
The business maintains a cash reserve or line of credit that covers at least 60 days of operating expenses.
Question 2 · Cash Flow & Financial Health
Revenue comes from more than one product, service, or customer segment with no single source representing the majority of total income.
Question 3 · Cash Flow & Financial Health
The owner reviews financial reports monthly and adjusts operations based on actual numbers.
Question 4 · Customer Reach & Brand Presence
The business maintains a consistent brand identity across its physical location, digital presence, and customer communications.
Question 5 · Customer Reach & Brand Presence
The business has a defined approach to attracting new customers beyond referrals and foot traffic.
Question 6 · Customer Reach & Brand Presence
The owner actively tracks customer retention and repeat purchase or visit rates.
Question 7 · Owner Leadership & Decision-Making
The owner has a clear vision for the business that guides daily decisions and is communicated consistently to staff.
Question 8 · Owner Leadership & Decision-Making
The business operates with documented policies or procedures that allow it to function consistently without the owner present.
Question 9 · Owner Leadership & Decision-Making
Key business decisions follow a documented standard or framework rather than relying solely on the owner's instinct in the moment.
Question 10 · Business Continuity & Owner Dependency
The business has a documented continuity plan that addresses both short-term absences and longer-term ownership transitions.
Question 11 · Business Continuity & Owner Dependency
Key business relationships with suppliers, anchor customers, and referral partners are maintained at the organizational level and not solely by the owner.
Question 12 · Business Continuity & Owner Dependency
Critical business knowledge, pricing structures, and operational processes are documented and accessible to a trusted team member.
Question 13 · People, Staffing & Operations
The business has clear written expectations for every role covering responsibilities, scheduling, conduct, and performance standards.
Question 14 · People, Staffing & Operations
Staff turnover stays at a manageable level and the owner understands the real reasons people leave.
Question 15 · People, Staffing & Operations
Staff receive regular feedback on their performance and the owner has a clear picture of who is ready for more responsibility.
Question 16 · Business Direction & Growth Planning
The business has a current growth plan developed within the last two years that actively guides decisions about pricing, staffing, marketing, and investment.
Question 17 · Business Direction & Growth Planning
The owner actively manages the customer pipeline, monitors revenue trends, and adjusts the business development approach based on what the numbers show.
Question 18 · Business Direction & Growth Planning
The business conducts a formal review of its direction and performance at least once per year and adjusts its plan based on that review.
Your answers are confidential and used to prepare your RH Professional review.